At RMS Retailers, our approach to Visuals & Experiences is guided by the ANCHOR framework: Attract, Navigate, Create, Highlight, Organize, and Ready.
We begin with Attractive Storytelling; using strategic merchandising to draw guests in and make an immediate visual impact, as outlined in our ANCHOR Manual. We help guests Navigate the Space with ease by ensuring thoughtful layout design that is ADA compliant and allows all items to be clearly seen. We design Creative Displays that are engaging and utilize window spaces and themed areas to spark curiosity to pull guests into the store experience. We Highlight the Venue by integrating exhibits, stories, and mission-based messaging directly into our merchandise presentations. We Organize Stock to keep stockrooms and sales floors clean, safe, and easy to shop. And finally, we ensure everything is Ready to Sell with all items priced, tagged, and available to purchase.
With our Visuals & Experiences services, RMS manages RMS Creative, Marketing Support, Online Store, and Visual Merchandising to create immersive, mission-aligned retail environments.
Through RMS Creative, we design retail spaces that seamlessly integrate into the guest journey—turning stores into extensions of the venue experience and supporting revenue through curated product opportunities throught the venue. Our Marketing Support helps promote these experiences by assisting with social media, in-store messaging, and storytelling that connects each purchase to the venue’s mission. We also manage the Online Store, handling everything from product photography and descriptions to back-end operations, ensuring the retail experience continues beyond the physical location. In Visual Merchandising, we implement unique layouts and floorplans using our ANCHOR Manual to ensure every store is visually engaging, ADA accessible, and ready for guests to shop with ease.
Together, these services make every retail space more than a store as we make it part of your venue’s story.